As the SEO Team Lead, you will be responsible for developing and executing effective SEO strategies that drive traffic, enhance brand visibility, and increase conversions.
Key Responsibilities:
Strategy Development: Create and implement comprehensive SEO strategies to improve organic search rankings and drive traffic to the website.
Team Leadership: Lead, mentor, and manage a team of SEO specialists, providing guidance and support to ensure the successful execution of SEO initiatives.
Keyword Research: Conduct thorough keyword research to identify opportunities for content optimization and new content creation.
On-Page Optimization: Oversee on-page SEO efforts, including meta tags, headings, content optimization, and internal linking strategies.
Technical SEO: Collaborate with the development team to ensure the website is optimized for search engines, including site speed, mobile-friendliness, and crawlability.
Content Strategy: Work closely with the content team to develop and optimize high-quality, relevant content that aligns with SEO best practices.
Analytics and Reporting: Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Provide actionable insights and recommendations based on data analysis.
Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure the company remains competitive in search rankings.
Collaboration: Collaborate with cross-functional teams, including marketing, social media, and web development, to align SEO strategies with overall business goals.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Must have:-
4+ years of experience in SEO
Proven track record of successfully improving organic search rankings and driving traffic.
Strong understanding of SEO tools (e.g., SEMrush, Moz, Ahrefs) and analytics platforms (e.g., Google Analytics, Google Search Console).
Excellent knowledge of on-page, off-page, and technical SEO best practices.
Strong analytical skills and the ability to interpret data to make informed decisions.
Exceptional communication and interpersonal skills, with the ability to lead and motivate a team.
Experience with content management systems (CMS) and basic HTML/CSS is a plus